Role of media in fashion

Fashion is a trend that spreads amongst people with the society. Hence, fashion styles are directly related to the society and it's choices. Media, therefore helps to promote these trends and ideas and opinions the society and it's people have about them. Media helps to globalise these fashion styles and help them become trends altogether.

In the earlier times too fashion was there. At that time there was no media as such so the the fashion was spread by paintings. Painters used to paint the kings and queens and then the paintings were sent to other courts and then the trend/fashion is spread. Not media but yes the paintings acted as a medium to spread fashion.

By the late 18^th century fashion media began to develop. The first fashion magazine, “The Lady’s Magazine“ was published in 1770’s which set in the industry of fashion images and journalism. Magazines not only helped to spread designs but also culture. 1870’s was the time when advertisements and editorials came in. In those times too celebrities modeled for the designers and then the designs were published in the magazines and as advertisements.They were the sources of transporting fashion from one place to another and spreading the fashion. Once a celebrity is seen in a fashion, he/she is much more likely to become popular. And from then the fashion media is at a boom.

Vogue, founded in the US in 1892, has been the longest-lasting and most successful of the hundreds of fashion magazines that have come and gone. Increasing affluence after World War II and, most importantly, the advent of cheap colour printing in the 1960s led to a huge boost in its sales, and heavy coverage of fashion in mainstream women's magazines—followed by men's magazines from the 1990s.

Magazines, newspapers, articles, advertisements etc are the various parts of media which are basic reasons behind the boom of the media industry. Advertisements are the sources to deliver the fashion trend to not only the common public , metropolitan cities but to the small towns and villages too. Media may become the maker or the reason of downfall for a brand. They are the ones who are behind the promotion of the designers and his/her designs. Fashion weeks are incomplete without the media rather any event is incomplete without them. If the media criticizes any brands’ collection, the designers take it into consideration and work upon it.

Without the media the fashion industry will have to face a lot of problems. Who will write about the designers , about their designs , about the fashion weeks. How will the designs of whether a high end label or a streetwear or a mid brand be advertised. How will people get to know about the fashion weeks/events. Media holds an important position in the fashion industry.