Sunday, 13 September 2015

Ways of Seeing



We see different things around us all the time. Every other thing comprises of some or the other design but not everyone is able to catch hold of it. Littlest of things are designed keeping in mind its usage, who will use it and when will it be used. Things are designed with keeping ergonomics in mind. [Human factors and ergonomics (HF&E) also known as comfort design, functional design, and user-friendly systems, is the practice of designing products, systems or processes to take proper account of the interaction between them and the people who use them.]
For example a bottle, it has been designed keeping all the factors of its grip, texture, weight etc in notice. Mobile phone is such a user friendly device. It is so easy to use. Its size is according to our hands i.e. we can easily hold it. The icons on its screen are of such shapes and size which are easy to understand and easy to accessible. Same goes for signages on road and everywhere around us. They all are easy to understand/ interpreting. They give us the direct message.
Things are designed in such a way that it is easy for the public/ consumer to understand them and get handy with them. Everything around us can be complex or easy. It depends on the person/ consumer who is interpreting it. It is the person’s understanding of the object which makes the object easy or complex for him/ her. Logos for example are a particular way of writing which can be aesy as well as complex.
Colors also play an important role in the way we see. Colors might carry some emotions, meanings, signs etc with themselves. For eg – red color is an intense color, it tells us to stop and it even is the color of love;  blue color is nature’s color, it stands for peace, cold and is the color of sky; brown is also nature’s color, and tell us about solidarity and reliability. So different colors have different connections with them.
Patterns (repetition in a predictable manner or abstract which need some analysis to understand) for that matter also have meaning with them. Sometimes they are abstract and sometimes may tell a story. Like zebra crossing, is a repetition of colors black and white in rectangular shapes on a road.

Things will remain the same way they are. It will just depend on the person observing them as to how they will interpret it.

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